Analista de Marketing e Comunicação Empresarial Sênior (Global Brand Strategy Lead) – Embraer – Home Office

  • Período Integral
  • Rio de Janeiro
  • Salary: A Combinar

Informações da vaga:

Descrição da vaga:

RESPONSABILIDADES E ATRIBUIÇÕES
You will be joining the EmbraerX team with a big mission to position our brand.
Creating and maintaining an editorial mission, vision and voice across platforms; ensuring that vacant pages are filled with purposeful content.

Oversee and manage global brand research to inform the evolution of our value proposition, messaging, storytelling and brand health metrics.
Partner closely with the Embraer marketing team on audience-based marketing campaign plans.
Partner with external agencies to define communication plans, briefs, message strategy, and frameworks and guide differentiated storytelling.
Use market, customer, and brand research to help develop strategies that translate into innovative campaigns to meet our marketing objectives.
Communicate strategic solutions through compelling narrative and storytelling.
Generate compelling insights from research and communicate them so the business can understand and drive action.
Evangelize, train and support teams globally to support a brand-minded organizational culture.
REQUISITOS E QUALIFICAÇÕES
Bachelor’s degree in journalism, communications or marketing is preferable.
5+ years of your experience have focused on creating brand strategy, including deep expertise in the fundamentals (purpose, positioning, personality, values, brand architecture, naming).
English: Advanced or Fluent

You are a strategist and a storyteller combined; you love a good framework and can inspire curiosity and engagement with a cohesive and compelling narrative.
You thrive on complex and ambiguous challenges, providing clients with the clarity needed to move their business forward with understanding and empathy for their business context.
You synthesize and distill insights from design research to craft compelling value propositions connected to human needs.
Proven content creation and production experience for a variety of traditional and digital channels and platforms.
Experience with brand management, both strategic planning and creative development, and diving into research and insights, as well as thinking quickly and testing new ideas.
Experience working on global brands and developing strategies/work for multiple regions and different culturals or markets and B2B campaigns.
Experience building new brands or Creative strategy experience on the corporate agency side is a plus.
INFORMAÇÕES ADICIONAIS
We appreciate:

Verbal and written communication skills
Strategic mindset
Creativity
Critical thinking

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